Friend of the Earth represents a group of Certification Standards for sustainable products and services.

The first Friend of the Earth certification standard was launched in 2016 by the World Sustainability Organization, an International NGO whose mission is the promotion of sustainable practices among companies, consumers and the general public.

From the initial certification standard for products from Sustainable Agriculture and Farming,

developed in line with FAO SAFA principles, several other standards have been developed.

Friend of the Earth sustainability certification standards have witnessed a growing global interest. Currently, over 5,000 farms, involving around 50,000 farmers, with a total production value exceeding 1.5 billion euros, have been certified by Friend of the Earth. The certification covers more than 35 agriculture and farming products, including fruit, vegetables, dairy, eggs, poultry, and meat. 

Friend of the Earth Sustainable Fashion standard is endorsed by over 50 fashion brands from four continents and was mentioned on major fashion media.

Other certification standards have been developed for Sustainable Sport, Events, Tourism Operators, Nutraceutical Products, Mining and Jewels.

Friend of the Earth is a third-party independent certification, endorsed by national accreditation bodies. It is one of the few certifications which can potentially certify products and services from any industry and sector. Reliable and affordable, the certification allows consumers to make responsible choices and motivates producers to implement sustainable practices.